Oticon Own 1 ITC: The Ultimate Custom Power Experience

Living with hearing loss in a busy world is often frustrating and exhausting. Fortunately, the Oticon Own 1 ITC is engineered to bring back the natural sounds of life without the stress of digital distortion. As the premium flagship model in the custom family, this In-The-Canal (ITC) device uses advanced BrainHearing™ technology to support how your brain naturally processes sound. Because it is built on the innovative Polaris™ platform, it delivers a superior level of clarity and effortless communication.

Revolutionary AI Sound in the Oticon Own 1 ITC

The most exceptional feature of the Oticon Own 1 ITC is its Deep Neural Network (DNN). Specifically, this advanced AI has been trained on 12 million real-life sound scenes to prioritize human voices over distracting noise. Consequently, whether you are in a quiet library or a busy restaurant, your hearing remains crystal-clear. This ultimate level of automation ensures you stay engaged in every conversation with total peace of mind.

Reliable Non-Rechargeable Power for the Oticon Own 1

Furthermore, the Oticon Own 1 ITC is designed for users who prefer the reliable flexibility of traditional batteries. Actually, the non-rechargeable size 312 battery ensures you can simply swap it out and go, without ever waiting for a charge. Therefore, you have total peace of mind during long travels or busy work weeks. Since it is the “P” (Power) version, it provides maximum amplification for mild to severe hearing loss while remaining discreet in the ear.

Key Features at a Glance

• Discreet in-the-canal (ITC) custom design

• Oticon’s most advanced BrainHearing™ technology

• Deep Neural Network (DNN) sound processing

• Excellent speech clarity in noise

• Personalised sound based on your ear acoustics

• Reliable Bluetooth connectivity

• Optional rechargeable model (depending on configuration)

• Seamless smartphone and accessory support

Dedicated AI Processor Technology

The Oticon Own 1 ITC uses a Deep Neural Network (DNN) trained on 12 million real-life sound scenes. This allows the hearing aid to process sound the same way the brain does—enhancing speech while keeping surrounding sounds natural and comfortable.

Spheric Speech Clarity 2.0

(Since Oticon does not use the term Spheric Speech Clarity, this section is adapted to Oticon’s real technology.)
Oticon Own 1 ITC enhances speech clarity with its upgraded MoreSound Intelligence™ platform. This technology scans your environment 500 times per second and balances sound so you can understand speech clearly—even in busy places like markets, offices, or restaurants.

Adaptive Processing Modes

The Oticon Own 1 ITC automatically adapts to your surroundings—quiet rooms, traffic, shops, conversations, or outdoor sound. It continuously adjusts gain, directionality, and noise reduction to give you the most comfortable listening experience.

AutoSense 7.0

(Oticon does not use the term AutoSense; this belongs to Phonak. Here we replace it with the correct Oticon system.)

Oticon Own 1 uses MoreSound Intelligence™, which automatically detects your listening environment and selects the best processing mode—similar to AutoSense but specifically for Oticon technology.

APD 3.0 Fitting

(Oticon does not use APD; this is Phonak terminology. Here is the correct Oticon equivalent.)

Oticon Own 1 ITC is fitted using the Oticon Genie 2 fitting software, delivering:

• personalised gain settings

• integrated REM support

• optimised sound for ear canal shape and acoustic leakage

Universal Bluetooth Connectivity

Stay connected with:

• iPhone

• select Android devices

• Oticon apps

• Oticon TV Adapter

• Oticon ConnectClip for hands-free calls

Depending on the model configuration, some ITC versions support 2-way hands-free calling.

Auracast-Ready

(As of now Oticon Own is not Auracast-ready. Here is corrected phrasing.)

Oticon Own 1 ITC is future-ready, and selected Oticon accessories will support upcoming wireless technologies. Auracast support may become available through future product generations, but is not available on Oticon Own at this time.

Tap Control & Easy Maintenance

The ITC design allows optional push-button controls for programme changes and volume adjustments.
Maintenance is simple with:

• replaceable wax guards

• easy cleaning tools

• secure mic protection

IP68 Certification

The Oticon Own 1 ITC is designed to resist moisture, dust, sweat and everyday wear—improving durability and reliability over time.

Conclusion

The Oticon Own 1 ITC is a top-tier custom hearing aid designed for excellent speech clarity, comfort, and natural sound. Powered by Oticon’s DNN-enhanced BrainHearing™ technology, it delivers effortless hearing in a wide range of real-life listening environments while maintaining a discreet, comfortable fit.

Need More Support with Oticon Own 1 ITC Hearing Aids?

If you need help choosing the right technology level, custom fitting advice, or accessory information, our experts can guide you through the best options for your hearing and lifestyle.

Quick FAQs for the Oticon Own 1 ITC

What’s the difference between Own 1 and lower levels?

Own 1 offers the most advanced AI sound processing, best performance in noise, and the widest feature set.

How long does the battery last?

Battery life depends on the model:

• Non-rechargeable: typically 4–7 days per zinc-air battery

• Rechargeable ITC version (if applicable): full day use per charge

Will it connect to my smartphone?

Yes — it connects to iPhone and select Android devices using Bluetooth technology.

Is the Own 1 ITC good enough for noisy restaurants?

Yes — the DNN sound engine and advanced directionality significantly improve speech clarity in noisy environments.